Sponsorship Opportunities


Harborfest is grateful to our business partners for their generosity and continued support of this family-oriented festival.  Join the dozens of savvy business leaders who have discovered the value of a Harborfest sponsorship!  In 2010, Harborfest was again named one of the Top 100 Events in North America—an award we have won five times. Harborfest is also New York State’s Premier Admission Free Festival, which is made possible by our sponsors!


Entertainment & Events

Sponsorship will expose your company name and logo to a huge audience of more than one-third million consumers through direct name identification. Event sponsorships are typically available at amounts ranging from $10,000 to $100,000.

East Park & West Park
East Park will again be the home of the Jazz & Blues Stage in 2014.  Plenty of great programming and entertainment will once again be featured at East Park.  West Park will serve as the new home of the Novelis Family Park in 2014.

Children’s Activities

Cultural Programming & Workshops

Children’s Parade (Breitbeck Park to West Park) Friday, July 26

Children’s Gala, Tuesday, July 24

Children’s Hands-On Workshops

Children’s Entertainment

Children’s Musical


Stage Sponsors Musical & Other Stage Presentations

Stage Title Sponsorships

Breitbeck Lakeview Main Stage

Family Stage (West Park)

City Bandstand (West Park)

Veteran’s Stage (Riverwalk West area)

Thursday, Friday, Saturday & Sunday Lakeview Stage concerts (Breitbeck Park)

Jazz and Blues Stage (East Park)

Salute to Seniors Concert

Miscellaneous Performances & Events

Roaming entertainers (jugglers, musicians, clowns, puppets)

Tall Ship/Small Tall Ship with sailaways & hospitality opportunities

Waterfront Activites/Historical Oswego Component

Kick-Off Event! — Pre-festival sponsor and business partner networking reception with press and other dignitaries—an invitation only event

Juried Arts & Crafts Show– An anchor event of Harborfest with over 100 vendors located along the Oswego River at River Walk East.


Food Court
The Food Court provides a covered area in Breitbeck Park’s food corridor with a large seating area for the convenience of fest goers.


Marketing Units

Marketing units with product displays and sampling opportunities are available in high-traffic, mutually agreeable sites priced at $2,500 and up, depending on size and location.


Supporting partnerships that help to fund programs, activities, and services at amounts ranging from $1,000 to $10,000 and up for title sponsorships.


Transportation & Trolley Partners

Visitors are encouraged to ride the Harborfest shuttle bus and the historic festival Trolley system that is staffed by volunteers who provide a commentary to the public on local points of interest.  Other Transportation Partners support festival needs for moving entertainers, managers, and products between venues.


Volunteer Program

Volunteers run the sites, stages and operational functions of the festival.  In their brightly colored shirts, their pride and spirit are evident to every visitor, along with the sponsor’s logo!


Information Centers

Information Centers are housed in tents in each festival venue where Park Managers and volunteers answer questions, provide directions, disburse Lost Child Tags, and contact emergency services, when necessary



Festival souvenirs and memorabilia sales help to support the festival.



Donated and purchased refreshments are prepared and served to our visiting vendors and performers. Harborfest provides accommodations for some of our support groups.



Volunteers share in the challenge of keeping picnic areas and festival grounds clean!  Recycling is strongly enforced during Harborfest, and the use of aluminum cans is encouraged throughout the festival.


Lost Child Tags

Sponsor provided “lost child” tags are encouraged for all families traveling with youngsters.

General Festival Contributing & Support Partners

Accommodations (for some festival support groups), Administrative Office Support (equipment & supplies), Ambulance, Communication (including phones, radios, & website support), Security, Safety, Emergency Services, Power (including electrical, generator, and propane), Traffic Control & Parking. Official Sponsors in the past have included:  Florist, Hotel, Ice, Office Equipment, Propane, Vehicles, Water & other beverages and wireless phones.

Sponsorship opportunities are available for Harborfest “Official” products and services at amounts ranging from $2,500 to $10,000.  “Official” suppliers provide monetary and in-kind support and benefit from increased sales and recognition during and often after the festival.  These Business Partners receive enhanced recognition as involved and helpful neighbors in the central New York community. 
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